Wrangler Jeans gano el Grand Prix este año 2009 con su campa "We are animals". Los creditos son para Fred & Faris Paris. Aqui la campaña, más abajo la explicacion de sus creadores.

Aunque su victoria fue en prensa igual dejo el spot:

Fred & Farid.

?In today?s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. We Are Animals is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion. Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.?

En resumen para los que no saben ingles, el mundo de hoy nos obliga a usar nuestros instintos animales cada dia en la ciudad.

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